Click here to veiw the online CD Demo >> E-learning training is the fastest, most innovative and cost-effective method of ensuring that every single member of staff is well trained to a high standard. Vintellect has developed a high-quality, interactive wine sales and service training course on CD ROM aimed specifically at the hospitality industry. 20 years on-trade experience, drawing on tried and tested strategies to increase wine sales has been captured on this CD. Entitled Max your wine sales, this course includes the following training modules: - Market trends
- Oxidation and the importance of wine preservation
- Back bar design and merchandising
- Glassware and equipment
- Correct wine service behind the bar/at table
- Opportunities for selling-up
- Food and wine matching
- Factors affecting the taste of wine including climate and grape varieties
- How to taste wine and identify faults.
 ‘A fantastic investment when it comes to staff training! ’Max your wine sales’ CD is both informative and fun to complete and we have seen an amazing increase in sales of our higher quality, more expensive wines. Staff are showing much more confidence in up-selling & recommending wines’. (The Kings Arms, ‘Gastro Pub’, London SW18)
With video footage of real life scenarios, easy to digest facts and figures and cleverly presented graphics this CD demystifies wine. Interactive exercises, including games and quizzes, have been designed to maximise and maintain the individual’s interest and ensure productive learning. Just one “Max your wine sales” CD will train an unlimited number of staff in a specific establishment throughout the one year licence period.
Benefits to your business of using “Max your wine sales” CD - Train every single member of staff to a high standard enabling you to project a more professional image.
- With greater knowledge your staff will become more confident and able to recommend better quality wines.
- With greater knowledge and confidence your staff will be able to train other members of staff.
- With the investment in training your staff will be motivated to sell more food and wine.
- With the investment in training , your staff will feel more valued and you will enjoy greater levels of staff retention.
- With greater staff retention you will be able to devote more time to other aspects of your business.
- With a more professional wine service you will gain a significant advantage over your competitors.
- You will witness a significant increase in both food and wine sales.
- You will increase your customer loyalty and ultimately your profits.

Click here to veiw the online CD Demo >>
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