I’m off today to Imbibe Live 2012 which is an annual exhibition of worldwide on-trade drinks. It proves to be interesting to anyone connected with the Drinks Industry and I must confess that although this is the 3rd such show, this is actually only my first visit. It is being held in the Olympia Grand Hall in London over two days, yesterday (03/07/12) and today and the reason for the visit is to attempt to get to grips with any new trends or new products which are on the up and could prove of interest to Wineware and our customers.
Imbibe Live has naturally developed from the influential Imbibe Magazine which is an award winning drinks magazine for the on-trade. If you’re a drinks manufacturer, supplier, restaurant, bar manager or anything remotely connected with the Drinks Industry then you should be visiting and if not this year, then take heed and look out for next years event.
I’m immensely looking forward to my visit and I’m very much hoping to come away with some fresh ideas, new favourite drinks and an idea of what’s about to hit the UK market ‘drinks wise’ – watch this space!!