The most famous British secret agent is ditching his famous ‘shaken, not stirred’ Martini for a pint of Heineken instead. There are reports that global Dutch Beer giant; Heineken will release an advert of the British icon drinking its product, and at least one scene in the new Bond Film Skyfall which is released in the UK in October 2012.
This will potentially shock Bond fanatics as Martini has been the drink of choice for the movie character for the last 50 odd years. There’s an argument that this could be seen as a move with the times as people can relate more to the ‘everyday’ Bond actor Daniel Craig who isn’t bothered as to how his drinks are prepared. This is in comparison to the older generation of Bond actors, Sean Connery for example, who made great fuss to a Martini being shaken, not stirred.
We will have to wait and see whether this is highlighted in the new Bond film or it’s just brushed away and nobody notices!